Business & Marketing Strategy · Australia
Strategic business, marketing and growth thinking for established and growing businesses. I help you see the problem differently, find the opportunity and work out what to do next.
I work with founders, business owners and leadership teams who want someone in their corner who understands the business, not just the marketing, and isn't afraid to ask the question no one else will.
More marketing isn't always the answer. Sometimes it's the offer. The customer. The positioning. The experience. The numbers. Or simply where you're putting your attention.
I don't look at marketing in isolation. I look at the business around it.
You don't need to know exactly what service you need. Start with the business question that's keeping you stuck.
Let's work out what's actually wrong before you spend more money or create more content.
Let's look at the business, customer and marketing together and find where the opportunity is.
Let's examine the offer, positioning, customer journey and conversion problem.
Let's identify the commercial opportunity and build the marketing around it.
Let's work out which ones deserve attention, what to test and what to leave alone.
Someone who can challenge the obvious answer and help you make a better decision.
A marketing problem is often connected to something much bigger. My job is to find the connection, diagnose what matters and turn it into a practical direction.
Some problems need an hour of straight talk. Others need someone in your corner for the long run. Here's what that can look like.
Bring me the challenge, decision or opportunity you're trying to work through.
An independent, commercially grounded perspective from 17+ years building, scaling and selling businesses — we'll tackle it together and you'll leave with clear priorities and a practical plan.
A board, without the boardroom.
A monthly meetup for a small group of selected members, where we act as your board. Each month, a rotating panel of successful experts and specialists across HR, finance, funding, recruitment, marketing and technology join the room as they become relevant to what's being discussed.
You'll get accountability, trusted people to bounce ideas off, the rhythm of monthly board meetings, and exposure to how board-run companies operate. Meets in-person and virtually.
For brands that need someone who understands the business behind the clothes.
Fashion business, ecommerce, brand, customer and commercial consulting informed by more than 17 years in the industry.
I've spent more than 17 years across marketing, ecommerce, business development and leadership. I've built businesses, scaled them, managed P&Ls, led teams, worked with established brands and operated inside corporate environments.
I built, scaled and exited a fashion business to an ASX-listed company. That means I understand the decisions behind the marketing, not just the marketing itself.
Today I bring that combination of strategic marketing expertise and real business experience to established and growing businesses that want to make smarter decisions and find better opportunities.
I help you work out what is worth doing in the first place.
That means asking better questions, seeing what others might miss, connecting the customer to the commercial opportunity and knowing when the answer isn't another marketing tactic.
The goal isn't more marketing. It's better decisions.
Rebecca's reputation as an astute business professional, combined with her unwavering dedication to client success, has made her a trusted advisor and consultant.
Whether you need a focused strategy session, a seat at the table, or specialist fashion consulting, we start with the problem you're trying to solve.
Or email directly: Consulting@rebeccalaumarsh.com.au